Crafting World-Class Websites

 
Your website project was supposed to take twelve weeks. It's been twenty, and nobody can quite explain why.
Beth Navarro, Workhorse's Associate Director of Web Services, joins us to break down why website projects stall out in approval cycles, and what the smoother projects do differently. From setting a clear project goal to knowing exactly how many stakeholders should actually be in the room, this episode covers the real reasons timelines slip and how to keep momentum from kickoff to launch.

Every rushed website build comes with the same promise: we'll fix it later. This episode is about what "later" actually costs.
Allie Higgs, Workhorse's Director of Web Services, breaks down the most common mistake companies make when rebuilding their website: setting the timeline too short – the kind of short that skips accessibility and performance to hit a date, then turns into a structural rebuild a year later.
She covers why custom builds take up to six months, what "we'll fix it later" really costs, and the one question that separates a deadline-driven timeline from an outcome-driven one.
If you've ever been asked to cut a website timeline in half, send this to whoever asked.

When do you choose a CMS template, and when is it time to build your own? It’s the age-old question for execs, and can quickly become one of the most painful mistakes. The reason: the hidden costs of vendor lock-in, and all the added risks no one knows to look for.
Workhorse CTO Thomas Bacon breaks down why vendor lock-in is one of the most consequential decisions in a website build, and one of the least discussed. We cover the real difference between open source and proprietary platforms (hint: open source doesn't get you off the hook), why integration depth determines how stuck you actually are, and what to ask before you sign anything.
No platform is perfect for every company. But every company deserves to make this call with the full picture.

In this episode, Grant Chambers, CEO of Workhorse, discusses what makes a website truly high-performing and how businesses can maximize their digital presence. Moderated by Morgan Hampton, COO of Workhorse, they delve into why a high-performance website is more than just a digital storefront—it serves as a marketing powerhouse, customer service hub, and operational asset, driving conversions and business growth. The episode explores essential elements like UX/UI design, SEO, business integrations, and long-term scalability, providing insights on whether to optimize an existing site or build from scratch.

This podcast episode explores the evolution of SEO and AI's impact on search strategies, featuring an insightful conversation between Robert Gilbreath, career Chief Marketing Officer and Grant Chambers, Founder and CEO of Workhorse. They discuss SEO's past, present, and future, sharing personal experiences, lessons in authenticity, and strategies for adapting to AI-powered search trends. The episode highlights the importance of staying informed, embracing innovation, and maintaining ethical digital marketing practices.

In the podcast, Workhorse Chief Technology Officer Thomas Bacon and Chief Operating Officer Morgan Hampton discuss the significant advantages of custom website development over using templates. They explain how custom-built sites provide better performance, enhanced user experience, and long-term scalability tailored to a business’s specific needs. By starting from scratch and focusing on essential features, custom development ensures secure, fast, and easy-to-maintain websites, a valuable investment for companies aiming for growth and longevity.

In this episode, AI-powered WordPress Strategies, Workhorse Chief Technology Officer, Thomas Bacon, dives into how artificial intelligence is transforming how we build and manage WordPress websites. Moderated by Workhorse Chief Operations Officer, Morgan Hampton, they explore AI-driven tools that enhance content creation, SEO optimization, and user experience, helping businesses automate key tasks and deliver more personalized, effective websites. Tune in to learn how AI can streamline your workflow and improve website performance for better results.